Wednesday, July 8, 2009

CNBC Analyzes the NASCAR Biz

With the economic downturn hitting the sport like a ton of bricks and the plight of American auto makers impacting its manufacturing support, NASCAR is in the midst of a financial firestorm that will take some retrenching to weather.

And tomorrow night, the folks at CNBC will premiere an original show which analyzes the sport's changing business landscape.

"Inside Track: Refueling the Business of NASCAR" premieres at 9 p.m. Thursday on CNBC. Emmy-winning sports business reporter Darren Rovell takes viewers inside NASCAR for an unprecedented look at the once seemingly unstoppable sport. Today, the recession and the imploding car manufacturing business have hit NASCAR and its sponsor companies especially hard. As part of the show, Rovell meets with Brian France, goes with Tony Stewart inside his garage, and reveals how NASCAR plans to survive today's economic storm.

Check out a preview here.

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