Gordon to Debut Pepsi Max Paint Scheme

Jeff Gordon has three wins at Fontana under his belt.

And he'd like nothing better than to earn numero quatro at Auto Club Speedway on Sunday.

That's when Gordon will debut the newest Pepsi Max paint scheme (pictured above).

In conjunction with the race (the Pepsi Max 400), Pepsi Max, will award 400 winners one of 400 prizes. Tune in to ESPN at 2:30 p.m. October 10, when Gordon will reveal the unique word that fans can text to 73774 or enter online at www.facebook.com/pepsimaxusa for their chance to win.

Prizes include travel packages to Las Vegas, Bristol Motor Speedway and Hendrick Motorsports; autographed Pepsi Max hats; and a phone call from Gordon himself.