Truex Jr. to Be Powered by Pink at Texas

The names of more than 2,400 breast cancer victims, survivors and supporters will ride along with Martin Truex, Jr. during the AAA 500 at Texas Motor Speedway.

The driver's No. 56 NAPA Auto Parts Toyota will feature a special paint scheme which coincides with a big donation by NAPA - $250,000 to the Susan G. Komen Foundation for the Cure.

Fans helped raise $51,000 of the $250,000 donation by making a minimum contribution of $5.60 to Susan G. Komen for the Cure for their loved ones' names to appear on the car. The names are featured in pink on the paint scheme, while names submitted with a donation of $560 or more are in white.

NAPA also raised funds via the sale of NAPA All Out for the Cure™ limited edition hats during the month of October.

The AAA 500 takes place at 3 p.m. Sunday and will be televised by ESPN.

Some NASCAR Sponsors Win Big With "Undercover Boss"

The NASCAR episode of  "Undercover Boss" which aired Sunday on CBS, wasn't just good PR for the sport.

It was also valuable air time for its sponsors.

According to research conducted by Joyce Julius & Associates, Inc., a Michigan-based firm which specializes in measuring sponsorships across all forms of media, 84 brands were monitored during the CBS reality show, accumulating a combined 29 minutes, 57 seconds of clear in-focus exposure time and an overall exposure value of $2.7 million.

Coca-Cola fared the best, due in large part to a segment in the show that depicted NASCAR Chief Marketing Officer Steve Phelps operating a concession stand at Daytona International Speedway. Clad in a NASCAR hat and Coca-Cola apron, Phelps’ struggles to deep fry chicken strips and lure customers to the refreshment stand helped the soda brand achieve its primetime success without a race car or driver in sight.

The result?  Some entertaining television, and also more than $400 thousand worth of exposure time for Coca-Cola.

Below are the top 10 brands tracked during "Undercover Boss" - and how much their TV exposure was worth.

Coca-Cola  $437,390
Aaron's  $371,900
Sprint  $171,945
Goodyear $122,485
NAPA $112,600
Gatorade $103,630
Toyota  $97,815
Chevrolet $74,385
Tums $68,780
Eagle (Goodyear) $65,215