Race fans will see a whole new side of their favorite drivers as some of the sport’s biggest stars show off their singing abilities in Coca-Cola’s latest television commercial set to debut during the DAYTONA 500 (Sunday, Feb. 14, 1 p.m. on FOX).
The new spot, entitled “Harmony,” offers a NASCAR® twist on one of the most popular commercials ever – Coca-Cola’s iconic “Hilltop,” which first aired in 1971 – as several drivers belt out the famous song, “I’d Like To Buy The World A Coke” while battling one another on the racetrack. In the ad, Coca-Cola Racing Family members Greg Biffle, Clint Bowyer, Jeff Burton, Denny Hamlin, Kevin Harvick, Bobby Labonte, Joey Logano, Ryan Newman, David Ragan, Elliott Sadler and Tony Stewart show how even the most competitive rivals can Open Happiness with Coca-Cola.
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