If you've seen the commercials this weekend, you already know that the drivers known as the Gillette Young Guns are participating in a different type of race this year.
Beginning in Daytona, a Gillette-branded motorcoach will travel coast-to-coast, making special pit stops at all the drivers’ hometowns. The Gillette Young Guns “shave teams” feature Clint Bowyer with Carl Edwards, Kyle Busch with Joey Logano and Denny Hamlin with Kasey Kahne. Throughout the competition, the teams will be on a mission to record a goal of more than 500,000 shaves – the equivalent of 500 miles of skin – with the Gillette Fusion MVP™ razor before April 30.
“We are looking for interesting and personal ways to connect with our drivers’ loyal fan base,” said Michelle Potorski, Associate Marketing Director, Gillette North America. “The Gillette 500 provides fans with an opportunity to support their favorite driver and to see the Gillette Young Guns recruiting guys to join their team.”
The campaign will be supported by a series of webisodes, along with a television spot that will debut during the Daytona 500 on FOX. All the “shave teams” were featured in the creative spots in various comical settings recruiting fans to become a part of their team. One team visits an ice skating rink, while another stops by a local book club meeting to reinforce how even guys with sensitive skin can use the Gillette Fusion MVP™ razor everyday.
For all the race details, fans can log onto Gillette500.com. In addition to joining one of the shave teams in the goal to achieve 500 miles of shaved skin, fans have the opportunity to enter the Gillette 500 sweepstakes. The sweepstakes will award one registered fan with the opportunity to receive a hometown visit by one of the Gillette Young Guns. Fans can come back to Gillette500.com everyday to submit both their shaves and an additional entry to the sweepstakes.
Beginning in Daytona, a Gillette-branded motorcoach will travel coast-to-coast, making special pit stops at all the drivers’ hometowns. The Gillette Young Guns “shave teams” feature Clint Bowyer with Carl Edwards, Kyle Busch with Joey Logano and Denny Hamlin with Kasey Kahne. Throughout the competition, the teams will be on a mission to record a goal of more than 500,000 shaves – the equivalent of 500 miles of skin – with the Gillette Fusion MVP™ razor before April 30.
“We are looking for interesting and personal ways to connect with our drivers’ loyal fan base,” said Michelle Potorski, Associate Marketing Director, Gillette North America. “The Gillette 500 provides fans with an opportunity to support their favorite driver and to see the Gillette Young Guns recruiting guys to join their team.”
The campaign will be supported by a series of webisodes, along with a television spot that will debut during the Daytona 500 on FOX. All the “shave teams” were featured in the creative spots in various comical settings recruiting fans to become a part of their team. One team visits an ice skating rink, while another stops by a local book club meeting to reinforce how even guys with sensitive skin can use the Gillette Fusion MVP™ razor everyday.
For all the race details, fans can log onto Gillette500.com. In addition to joining one of the shave teams in the goal to achieve 500 miles of shaved skin, fans have the opportunity to enter the Gillette 500 sweepstakes. The sweepstakes will award one registered fan with the opportunity to receive a hometown visit by one of the Gillette Young Guns. Fans can come back to Gillette500.com everyday to submit both their shaves and an additional entry to the sweepstakes.
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