Wednesday, August 12, 2009

Give Sadler an Extra Hand Behind the Wheel

Wanna help Elliott Sadler win a race? We'll there's not really much you can do for him at Michigan this weekend, but in the world of cyberspace, you may be able to lend him a hand.

Check out "Rooftop Racer," a NASCAR®-themed online challenge from Coke Zero that adds a unique twist to taking the checkered flag. Imagine driving a race car while balancing a 20-oz. Coke Zero bottle on the roof. Unconventional? Yes. Easy to do? Absolutely not. But that’s exactly the predicament Coca-Cola Racing Family driver Elliott Sadler finds himself in when he exits pit road and leaves his ice-cold bottle of Coke Zero on top of his racecar.

The premise of the “Rooftop Racer” online game – available at www.rooftopracer.com – is to help Sadler cross the finish line without spilling a drop. Fans can test their skills for bragging rights, or beginning today, enter the Coke Zero “Rooftop Racer Cup,” a contest that gives fans the chance to play and win every week. Prizes will vary from T-shirts and autographed Sadler merchandise to a grand-prize trip to the season-ending Ford 400 at Miami-Homestead. Fans can play and enter at www.rooftopracer.com through October 25.

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