Monday, June 28, 2010

Stewart Takes 48,000 Fans Along For The Ride


More than 48 thousand fans will be riding along with Tony Stewart at the Coke Zero 400.

The “BK® Sign & Race” promotion, which launched May 20, provided fans with the opportunity to submit their personal signatures to be incorporated into the BK® logo on the hood of Stewart’s No. 14 Chevy via http://www.bksignandrace.com/.

More than 25,000 signatures were submitted within the first 48 hours of the site launch and due to the overwhelming response, capacity was added to accommodate more signatures.

Stewart's “fandorsed” No. 14 Burger King® Chevy can be seen during this weekend’s NASCAR Sprint Cup Series™ Coke Zero 400 race at Daytona International Speedway.  Smoke is the defending race champion.

Plus, from June 28 through July 7, an authentic No. 14 Burger King® car hood, autographed by Stewart and complete with the fan-endorsed Burger King® logo will be available for bids via an eBay auction page accessible through www.BKSignandRace.com.

All proceeds will support Burger King Corp’s Have It Your Way® Foundation.

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