Friday, July 23, 2010

The Haters Are Right - Johnson Gets More TV Exposure Than Any Other Driver

Well, it's official - Jimmie Johnson haters now have one more reason to dislike the four-time champ.

According to research conducted by Joyce Julius & Associates, Inc. — which has monitored every NASCAR race telecast over the last 25 years — Johnson gets more on-air coverage than any other Sprint Cup driver.

Johnson’s name was mentioned more than 2,800 times during the first 18 live event telecasts (and replays) of the 2010 season.

Johnson also appeared in a series-high 32 interviews segments, which collectively added up to more than a half-hour of television face time for the driver.

Not surprisingly, the abundance of attention paid to Johnson by the TV networks helped him amass nearly 22 hours of combined on-screen time for the 58 monitored brands associated with him. Johnson’s brands were also mentioned by him, his crew, or the TV announcers on 95 occasions, helping to bring about an overall in-broadcast exposure value of $48 million.

How did the rest of the drivers fare?  You might be surprised.  When interviews, on-air mentions and general exposure time are all added up, here are the top 10 drivers:

1. Jimmie Johnson
2. Jeff Gordon
3. Jeff Burton
4. Juan Pablo Montoya
5. Kyle Busch
6. Kevin Harvick
7. Denny Hamlin
8. Tony Stewart
9. Kurt Busch
10. Dale Earnhardt Jr.

Anyone else surprised that Carl Edwards and Mark Martin didn't make the cut?

Photo info: Johnson signs autographs for fans before the Bud Shootout in February at Daytona International Speedway.

1 comment:

  1. He's the four time reigning champion and deserves the attention he gets. The fact that Junior is 10th on the list shocks me. The media fawns over him constantly and TV covers him like a front-runner even when he's running 25th.