Wednesday, July 28, 2010

McMurray to Drive a Car of a Different Color

Jamie McMurray became one of the few NASCAR drivers to win both the Daytona 500 and the Brickyard 400 in the same year this weekend.

And during the upcoming race at Pocono, McMurray will turn heads again with a first-ever paint scheme.  During the Sunoco American Red Cross Pennsylvania 500, McMurray's AXE Twist car will sport brand-new technology.

Simply put, his car will change colors on the track.

Fans should be sure to look for the bold, yet primarily black No. 1 Chevrolet with neon green and neon yellow accents, much like the packaging of AXE Twist.
The vinyl on the hood uses liquid crystals that can be accurately set to show color at specific temperatures and was specifically engineered to meet the exact temperature range needed to show changing colors on the hood of a Sprint Cup Series car.

The idea is that McMurray's car will visually simulate how the AXE Twist fragrance changes over time.

Check it out -

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