Wednesday, March 3, 2010

Race Kenseth and Take Home the Bucks

After securing another top-five finish this weekend at Las Vegas Motor Speedway, NASCAR driver Matt Kenseth will return to the Nevada track later in the year when the driver may face his stiffest competition yet.

Crown Royal will run a season-long “Race Matt” promotion, where fans (where legally eligible) will be able to enter to race the former NASCAR Sprint Cup Series Champion at Las Vegas Motor Speedway, prior to the season-ending banquet.

In all, three fans will be selected at various intervals throughout the season to compete in the finale in Las Vegas for the chance to win $17,000. Each of the three winners will also receive a trip for two to Charlotte , N.C. , where they will complete a mentorship program and tour the Roush Fenway Headquarters in an effort to prepare for their big day against Kenseth.

Adult fans (21 and over) can enter the promotion at throughout the season, and by entering will also automatically receive entry to a local market sweepstakes for a VIP at-track experience at a nearby track. The local program will be fulfilled at various tracks throughout the season, beginning on April 10.

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