Coca-Cola is known for some of the world’s most iconic advertising and is turning to Facebook to find the stars of its next big commercial. The Company is taking an unconventional approach to casting the new high-profile spot, offering racing fans and people from around the world the opportunity to audition by submitting short videos through an application available only on Facebook through October 15.
The new commercial, called “Sounds of Coca-Cola,” will feature real people demonstrating their own renditions of the distinct sounds that occur every time they enjoy a Coca-Cola. Drivers Jeff Burton, Denny Hamlin, Greg Biffle, Clint Bowyer, Bobby Labonte, Elliott Sadler, Michael Waltrip, David Ragan and Kyle Petty appear in the video to show off their sounds of Coca-Cola and encourage fans to participate.
Check out the video!
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